How often should you actually get a facial? An honest answer.

We get asked this almost every day, usually mid-treatment, usually with a hopeful tone. 'So how often should I be coming?' And honestly, the answer most spas give you is the answer that fills their booking calendar, not the one that's best for your skin.

Here's how we actually think about it.

If you're working on a specific concern like acne, pigmentation, or post-summer damage, you want consistency. Every two to three weeks for the first six to eight weeks. Your skin cycle is roughly 28 days, so giving it back-to-back treatments lets us guide that cycle instead of chasing it.

If your skin is happy and you're maintaining, once every four to six weeks is the sweet spot. Frequent enough that we catch shifts early, gentle enough that we're not over-treating skin that doesn't need it.

If you can only come once a season, that's still valuable. Honestly. One thoughtful facial timed around a weather change beats four random treatments that don't match what your skin actually needs that month.

What you should not do is book a facial the week of a big event hoping for magic. Skin needs at least seven to ten days to settle, glow, and look like itself again after a deeper treatment. We always say, book the facial three weeks out, not three days.

And if you're tempted to do it yourself at home every Sunday with a fresh acid peel and a clay mask and a tool that vibrates, please stop. Your barrier is begging you. Less, but better.